Das Erfolgsgeheimnis von Steve Jobs

John Sculley, vormals CEO von Apple, spricht erstmals über seine Zeit mit Steve Jobs:

Steve Jobs circa 1984. (c) Matthew Phelan
Steve Jobs circa 1984. (c) Matthew Phelan

1. Beautiful design – “We both believed in beautiful design and Steve in particular felt that you had to begin design from the vantage point of the experience of the user… We used to study Italian designers… We were looking at Italian car designers. We really did study the designs of cars that they had done and looking at the fit and finish and the materials and the colors and all of that. At that time, nobody was doing this in Silicon Valley. It was the furthest thing on the planet from Silicon Valley back then in the 80′s. Again, this is not my idea. I could relate to it because of my interest and background in design, but it was totally driven by Steve… What a lot of people didn’t realize was that Apple wasn’t just about computers. It was about designing products and designing marketing and it was about positioning.”

2. Customer experience – “He always looked at things from the perspective of what was the user’s experience going to be? … The user experience has to go through the whole end-to-end system, whether it’s desktop publishing or iTunes. It is all part of the end-to-end system. It is also the manufacturing. The supply chain. The marketing. The stores.”

3. No focus groups — “Steve said: ‘How can I possibly ask somebody what a graphics-based computer ought to be when they have no idea what a graphic based computer is? No one has ever seen one before.’ He believed that showing someone a calculator, for example, would not give them any indication as to where the computer was going to go because it was just too big a leap. ”

3. Perfectionism – “He was also a person that believed in the precise detail of every step. He was methodical and careful about everything — a perfectionist to the end.”

4. Vision – “He believed that the computer was eventually going to become a consumer product. That was an outrageous idea back in the early 1980′s because people thought that personal computers were just smaller versions of bigger computers. That’s how IBM looked at it. Some of them thought it was more like a game machine because there were early game machines, which were very simple and played on televisions… But Steve was thinking about something entirely different. He felt that the computer was going to change the world and it was going to become what he called “the bicycle for the mind.” It would enable individuals to have this incredible capability that they never dreamed of before. It was not about game machines. It was not about big computers getting smaller… He was a person of huge vision.”

5. Minimalism – “What makes Steve’s methodology different from everyone else’s is that he always believed the most important decisions you make are not the things you do – but the things that you decide not to do. He’s a minimalist.”

“He’s a minimalist and is constantly reducing things to their simplest level. It’s not simplistic. It’s simplified. Steve is a systems designer. He simplifies complexity.”

6. Hire the best – “Steve had this ability to reach out to find the absolute best, smartest people he felt were out there. He was extremely charismatic and extremely compelling in getting people to join up with him and he got people to believe in his visions even before the products existed… He always reached out for the very best people he could find in the field. And he personally did all the recruiting for his team. He never delegated that to anybody else. ”

7. Sweat the details – “On one level he is working at the ‘change the world,’ the big concept. At the other level he is working down at the details of what it takes to actually build a product and design the software, the hardware, the systems design and eventually the applications, the peripheral products that connect to it… He’s always adamantly involved in the advertising, the design and everything.”

8. Keep it small – “The other thing about Steve was that he did not respect large organizations. He felt that they were bureaucratic and ineffective. He would basically call them “bozos.” That was his term for organizations that he didn’t respect.

… Steve had a rule that there could never be more than one hundred people on the Mac team. So if you wanted to add someone you had to take someone out. And the thinking was a typical Steve Jobs observation: “I can’t remember more than a hundred first names so I only want to be around people that I know personally. So if it gets bigger than a hundred people, it will force us to go to a different organization structure where I can’t work that way. The way I like to work is where I touch everything.” Through the whole time I knew him at Apple that’s exactly how he ran his division. ”

9. Reject bad work – “It’s like an artist’s workshop and Steve is the master craftsman who walks around and looks at the work and makes judgments on it and in many cases his judgments were to reject something.

… An engineer would bring Steve in and show him the latest software code that he’s written. Steve would look at it and throw it back at him and say: “It’s just not good enough.” And he was constantly forcing people to raise their expectations of what they could do. So people were producing work that they never thought they were capable of… Steve would shift between being highly charismatic and motivating and getting them excited to feel like they are part of something insanely great. And on the other hand he would be almost merciless in terms of rejecting their work until he felt it had reached the level of perfection that was good enough to go into – in this case, the Macintosh.”

10. Perfection – “The thing that separated Steve Jobs from other people like Bill Gates — Bill was brilliant too — but Bill was never interested in great taste. He was always interested in being able to dominate a market. He would put out whatever he had to put out there to own that space. Steve would never do that. Steve believed in perfection.”

11. Systems thinker – “The iPod is a perfect example of Steve’s methodology of starting with the user and looking at the entire end-to-end system. It was always an end-to-end system with Steve. He was not a designer but a great systems thinker. That is something you don’t see with other companies. They tend to focus on their piece and outsource everything else.

If you look at the state of the iPod, the supply chain going all the way over to iPod city in China – it is as sophisticated as the design of the product itself. The same standards of perfection are just as challenging for the supply chain as they are for the user design. It is an entirely different way of looking at things.”

Die Top 20 US-Blogs für Entrepreneure

Bianca Male und Alyson Shontell vom Business Insider Magazin haben die 20 wichtigsten Blogs für Entrepreneure aufgelistet.

Hier die 20 Top US-Blogs die man als Unternehmer regelmässig lesen sollte:

Was sind aus eurer Sicht die Top Blogs in Deutschland für Unternehmer?

Die Top 300 der deutschen Twittergemeinde

Der internationale Web-Profi Nicole Simon hat eine Top 300 Liste der deutschen Twitter-Gemeinde zusammengestellt.

Auf den ersten Blick finde ich hier ziemlich viele bekannte Namen wieder 😉 Aber seht selbst, hier ein kleiner Auszug:

Nr. Name Twitter-Name Follower
1. stejules stejules 5.074
2. Nicole Simon NicoleSimon 4.214
3. Sascha Lobo saschalobo 3.614
4. Johnny spreeblick 3.017
5. Chris Marquardt chrismarquardt 2.460
6. Colin Schlter colinschlueter 2.163
7. Lola Rennt LolaRennt 2.125
8. kosmar kosmar 2.056
9. Robert Basic RobGreen 1.958
10. Mario Sixtus sixtus 1.911

An dieser Stelle mchte ich auch auf eine interessante Publikation von Nicole hinweisen:
mit140zeichen.de ist das Blog zum Buch Twitter – Mit 140 Zeichen zum Web 2.0.

Twitter – Mit 140 Zeichen zum Web 2.0
Nicole Simon, Nikolaus Bernhardt

Broschiert, 235 Seiten
Open Source Press
ISBN-10: 3937514740
ISBN-13: 978-3937514741

Preis: 19,90 Euro

Lukasz von Spreadshirt interviewt LinkedIn CEO Reid Hoffmann

Gerade habe ich ein sehr interessantes Interview auf gruenderszene entdeckt: Lukaz von Spreadshirt interviewt Reid Hoffmann den CEO von LinkedIn:

Reid ist einer der Macher im Silicon Valley. Er kennt sehr viele Leute und so war er auch einer meiner ersten Kontakte im Valley.

Er war einer der Executives und Shareholder bei Paypal, derzeit ist er v.a. bei LinkedIn aber auch als Privatinvestor aktiv (six apart und andere). Ferner ist er im Board von Kiva, welches Microlaons in Entwicklungslnder vermittelt.

LinkedIn ist das weltweit fhrende Businessnetzwerk und ich bin schon ziemlich gespannt, wie der Markteintritt in Deutschland mit einer lokalen Version verlaufen wird. Nach eigenen Angaben verfgt LinkedIn schon heute in Eurpoa ber 3.000.000 Nutzer. Ich selber arbeite gerne mit LinkedIn, was sicherlich auch daran liegt, dass hier gerade internationale Kontakte zu finden sind.

cellity gewinnt Top Manager von Skype

'Unbekannter No' von cellityHier ein Auszug aus der Pressemeldung:

Tim von Trne, bisheriger Deutschland-Chef von Skype, wechselt in die Geschftsfhrung der neu gegrndeten cellity AG. Die Firma bringt im November den ersten automatischen Least Cost Router frs Handy auf den Markt. Von Trne stt zu den beiden cellity-Grndern Sarik Weber, bisher Mitglied der Geschftsleitung bei openBC / Xing und Nils Weitemeyer, ehemals Mitgrnder und Geschftsfhrer von Elkware. Damit finden drei prgende Charaktere der innovativsten Technologie-Unternehmen der letzten Jahre zueinander.

Hier geht’s zur PreAnmeldung.

Was meint eigentlich „Halloween“?

Was genau sind Anglizismen? Wrter wie „Sale“, „U-Turn“ und „Chicken Wings“ sind englische Fremdwrter. Anglizismen sind etwas anderes: Frhe Vgel zum Beispiel. Oder Dinge, die eine Meinung haben. Krbisse mit Fratzen. Und Rehe mit Hirschgeweih.

Dieser Frage geht der Erfolgsautor Bastian Sick auf die Spur. Bastian Sick ist unter anderem der Autor vom Zwiebelfisch auf Spiegel Online.

Mit grosser Begeisterung habe ich „Der Dativ ist dem Genitiv sein Tod“ gelesen.

Den vollstndigen Artikel gibt es hier auf Spiegel Online.

Sarik Weber auf der ETRE 06

Sarik Weber wurde auf der ETRE 06 in Barcelona von Rodrigo Seplveda Schulz interviewt.

Das exklusive Interview gibt’s hier.


The Exclusive Edge

ETRE is a unique invitation-only, C-suite forum that gathers the CEOs, entrepreneurs, financiers and other leaders from the Information Technology and Communications industry.
Founded in 1990, the annual event welcomes 650 participants from 35 nations to exchange insights, discover innovative technologies, secure funding, establish new alliances, and solidify existing partnerships.

McKinsey-Chef Kluge tritt ?berraschend zur?ck

Das manager magazin hat in seiner heutigen Online-Ausgabe den ?berraschenden R?cktritt von J?rgen Kluge bekanntgegeben.

J?rgen Kluge, Deutschland-Chef der Unternehmensberatung McKinsey, hat am Wochenende seinen R?cktritt verk?ndet. Nach acht Jahren an der Spitze der deutschen Organisation des internationalen Consulting-Primus will er Ende des Jahres seinen Posten r?umen.

Weiter Deails gibt’s hier.

Quelle: manager magazin

Der alte und der neue „Mr. Tagesthemen“

15 Jahre Tagesthemen mit Ulirch Wickert. Da bleit mir nur eins, Danke!
Seine letzten Worte in den Tagesthemen an seine Zuschauer:

„Bei Ihnen, meine Damen und Herren, m?chte ich mich von diesem Platz verabschieden. Und ich m?chte Ihnen danken daf?r, dass Sie mich 15 Jahre lang w?hrend der Tagesthemen in Ihrem Wohnzimmer empfangen und ertragen haben. Und dass Sie mir vertraut haben.“

F?r alle Ulrich Wicklert „Fans“ ein pers?nlicher Tipp:

Das Buch ist u.a. bei Amanzon.de erh?ltlich.